The insurance business has traditionally been all about personally getting to know the clients. Most agents and smaller brokers create a personal relationship with their clients via face to face meetings or by telephone and rely on that relationship to have loyalty. For this reason, many agents may not have given a great deal of thought to the need to design and manage a website. However the big online discount insurers are spending millions on advertising to attract online clients. It is almost impossible to spend more than 5 minutes online without being inundated with insurance offers. The prices offered by these companies are very competitive. While you can hope that your existing clients will remain loyal because of your relationship, there is certainly nothing to prevent these online companies from cutting into your future business growth by attracting away new prospects. A good website must be clean, attractive and fast. This makes it possible for people to stick to the site without having to look for other sites. The emphasis of a good insurance site is how effective it is. Your potential clients want to find out something about you, get where to find you information and get an online insurance quote. Keep the design clean and simple. You should also be sure to have your own domain name and website. Be wary of using the main company website, it may well send prospective clients to other agents. A good site  should have the complex functions and forms broken up into simpler parts.

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